**Privacy Policy**

Nexel Innovations Private Limited ("Nexel Innovations," "Genie," "we," "us," or "our") operates the Genie mobile application and website (the "Platform"), a hyperlocal quick-commerce service that connects users with local kirana and mart partners for the delivery of groceries and daily essentials. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you use the Platform.

By creating an account, browsing the Platform, or placing an order, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the Platform.

**1. Information We Collect**

*1.1 Information You Provide*
- Account details: name, mobile number, email address (optional), date of birth (optional)
- Delivery addresses, saved locations, and landmarks
- Order details: items purchased, order value, special delivery instructions
- Payment information processed via our payment gateway partner (we do not store full card/UPI credentials on our servers)
- Communications with our customer support team, including chat, call, or email records
- Feedback, ratings, and reviews you submit for mart partners or delivery experience

*1.2 Information Collected Automatically*
- Device information: device model, operating system, unique device identifiers, IP address
- Location data: precise or approximate location (with your permission) to show nearby mart partners, calculate delivery distance, and enable real-time order tracking
- Usage data: pages/screens viewed, search queries, time spent, app crashes, and clickstream data
- Cookies and similar tracking technologies on our website

*1.3 Information from Third Parties*
- OTP verification providers confirm successful delivery of one-time passwords used for login
- Payment gateway partners share transaction status (success/failure) with us
- Mart partners and delivery partners may share order-fulfilment status updates

**2. How We Use Your Information**
1. To create and manage your account, including OTP-based login and authentication
2. To process, fulfil, and deliver your orders, including sharing your delivery address and order details with the relevant mart partner and delivery partner
3. To process payments and refunds through our payment gateway
4. To provide customer support and resolve complaints, disputes, or grievances
5. To send order updates, transactional alerts, and (with consent) promotional offers, discounts, and wallet-related communications
6. To improve the Platform through analytics, troubleshooting, and feature development
7. To detect, prevent, and investigate fraud, abuse, or violations of our Terms and Conditions
8. To comply with applicable laws, regulations, and lawful requests from government or regulatory authorities

**3. How We Share Your Information**

We do not sell your personal information. We share information only as necessary to operate the Platform:
- Mart Partners: your name, delivery address, contact number, and order details
- Delivery Partners: your delivery address, contact number, and order details
- Payment Gateway Providers: transaction details necessary to process payments and refunds
- SMS/Communication Providers: your mobile number, solely to deliver OTPs and transactional alerts
- Cloud/Hosting Providers: to securely store data on our behalf
- Legal and Regulatory Authorities: where required by law, court order, or to protect rights, property, or safety
- Business Transfers: in connection with a merger, acquisition, or sale of assets, subject to confidentiality obligations

**4. Data Storage and Security**

We use reasonable technical and organisational security practices, in line with the Information Technology Act, 2000 and applicable rules, to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes encryption in transit, access controls, and secure cloud infrastructure. However, no method of transmission or storage is 100% secure.

**5. Cookies and Tracking Technologies**

Our website and app may use cookies and similar technologies to remember your preferences, keep you logged in, and understand how you use the Platform. You can control cookies through your browser or device settings; disabling cookies may affect certain features.

**6. Data Retention**

We retain personal information for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account and associated data, subject to legal retention requirements, by contacting us.

**7. Your Rights**

Subject to applicable law, including the Digital Personal Data Protection Act, 2023, you have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Withdraw consent for processing
- Request deletion of your account and personal data
- Lodge a grievance with our Grievance Officer or the appropriate Data Protection Board/authority

**8. Children's Privacy**

The Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

**9. Grievance Officer / Contact Us**

In accordance with the Information Technology Act, 2000:
- Name: Mayank Prajapati
- Designation: Co-Founder
- Company: Nexel Innovations Private Limited
- Address: Bargadwa, Gorakhpur, Uttar Pradesh
- Email: nexelinnovationgenie@gmail.com
- Phone: 7307899675

**10. Third-Party Links**

The Platform may contain links to third-party websites or services. This Privacy Policy does not apply to those third parties.

**11. Changes to This Privacy Policy**

We may update this Privacy Policy from time to time. Material changes will be notified through the app, website, or other reasonable means.

**12. Governing Law**

This Privacy Policy is governed by the laws of India. Disputes shall be subject to the exclusive jurisdiction of the courts at Gorakhpur, Uttar Pradesh.

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